First off, I'd like to say that the Graham Cracker Delight
(http://www.defensenutrition.com/cart/index.php?act=viewProd&productId=15)is one of my favorite products because the taste is amazing! For the record, my favorite is the EstroX Meal Replacement Shake
mixed with very little water so that it's like a paste or frosting consistency...in fact, I think it tastes *better* than frosting! Both flavors are incredible, but I think the chocolate beats out the vanilla slightly. I think that's why we've been out of stock on the chocolate: we all can't stop eating the stock!
Anyway, as Rick mentioned, Ori is constantly striving to provide the best quality products available anywhere, and has been able to do so with products that have incredible taste. Keep in mind that it takes tremendous time, effort and money to go from research and development to market. Ori always has something in the works and we all get to try the first samples to see if it meets his high standards of amazing taste (we trust the quality of the ingredients he chooses far exceeds anything else on the market). Often it takes several iterations to get that amazing taste, and each of those small production runs take time and costs money.
For example, there's a new Warrior Chocolate bar forth coming that is simply the best tasting treat *AND* is even lower glycemic than the current bars. We've gone through many iterations on this, and some didn't taste so well. The last few sample runs have been great, but Ori keeps insisting on tweaking it to make it even better. I think we've finally convinced him that he's developed a winner. I think it tastes very much like a tootsie roll, but better!
I'll say that the Graham Cracker Delights are by far the most popular flavor (so far), so it's low priority to adjust the ingredients. But with each new product, Ori sets his standards higher and higher. He did mention that he wanted to re-do the GCD's to remove the artificial coloring and perhaps make them even lower glycemic (they contain sweet potato to make them sweet, which Ori says could be improved...but there's NO artificial sweeteners, NO added fructose and NO sugar alcohol). I think the new chocolate bar will set the new standard for premium protein bars. We all believe that the EstroX shake is the premiere product for nutrition content, quality of ingredients and sheer taste. I don't think it's possible to improve the taste of that product, but I'm sure Ori will try.